Broadcaster & Digital content
Formula 1
Bringing the thrill of Formula 1 to Nordic screens. From launch campaigns to race-week promos with Norwegian drivers.
Year :
2021-24
Industry :
Sports
Client :
Viaplay
Problem :
During a break in the F1 race schedule, we needed fresh content to keep fans engaged. I developed a playful concept featuring Dennis Hauger as a “failed Uber driver,” missing racing so much that he signed up for ride-sharing — only to rack up bad reviews for driving like a Formula driver. The shoot was carried out with a Sony FX3 paired with a 24–70mm f/2.8 GM lens, using Aladdin lights, boom and lav mics for professional sound and setup. I handled everything from ideation and scripting to filming and editing, delivering a promo that balanced humor, brand alignment, and fan engagement.
Solution :
At Viaplay Sports, I produced a range of Formula 1 promos, from season launches to weekly race-week campaigns. My work included scripting, editing, and publishing content tailored for both TV and digital platforms. I also coordinated and filmed media days with Norwegian drivers, creating authentic, engaging material that connected with fans and aligned with F1’s global brand standards.
Challenge :
For the high-intensity F1 triple header, British, Spain and Austria GP, I created a campaign combining our studio host with race highlights to capture the scale and excitement of three back-to-back race weekends. I scripted, edited, and packaged the promos to work seamlessly across TV and social media, tailoring them for maximum fan engagement. Using the Sony FX3, along with Aladdin lighting and broadcast-quality audio, I delivered content that built momentum week to week and kept audiences tuned in for the entire stretch.
More Projects
Broadcaster & Digital content
Formula 1
Bringing the thrill of Formula 1 to Nordic screens. From launch campaigns to race-week promos with Norwegian drivers.
Year :
2021-24
Industry :
Sports
Client :
Viaplay
Problem :
During a break in the F1 race schedule, we needed fresh content to keep fans engaged. I developed a playful concept featuring Dennis Hauger as a “failed Uber driver,” missing racing so much that he signed up for ride-sharing — only to rack up bad reviews for driving like a Formula driver. The shoot was carried out with a Sony FX3 paired with a 24–70mm f/2.8 GM lens, using Aladdin lights, boom and lav mics for professional sound and setup. I handled everything from ideation and scripting to filming and editing, delivering a promo that balanced humor, brand alignment, and fan engagement.
Solution :
At Viaplay Sports, I produced a range of Formula 1 promos, from season launches to weekly race-week campaigns. My work included scripting, editing, and publishing content tailored for both TV and digital platforms. I also coordinated and filmed media days with Norwegian drivers, creating authentic, engaging material that connected with fans and aligned with F1’s global brand standards.
Challenge :
For the high-intensity F1 triple header, British, Spain and Austria GP, I created a campaign combining our studio host with race highlights to capture the scale and excitement of three back-to-back race weekends. I scripted, edited, and packaged the promos to work seamlessly across TV and social media, tailoring them for maximum fan engagement. Using the Sony FX3, along with Aladdin lighting and broadcast-quality audio, I delivered content that built momentum week to week and kept audiences tuned in for the entire stretch.
More Projects
Broadcaster & Digital content
Formula 1
Bringing the thrill of Formula 1 to Nordic screens. From launch campaigns to race-week promos with Norwegian drivers.
Year :
2021-24
Industry :
Sports
Client :
Viaplay
Problem :
During a break in the F1 race schedule, we needed fresh content to keep fans engaged. I developed a playful concept featuring Dennis Hauger as a “failed Uber driver,” missing racing so much that he signed up for ride-sharing — only to rack up bad reviews for driving like a Formula driver. The shoot was carried out with a Sony FX3 paired with a 24–70mm f/2.8 GM lens, using Aladdin lights, boom and lav mics for professional sound and setup. I handled everything from ideation and scripting to filming and editing, delivering a promo that balanced humor, brand alignment, and fan engagement.
Solution :
At Viaplay Sports, I produced a range of Formula 1 promos, from season launches to weekly race-week campaigns. My work included scripting, editing, and publishing content tailored for both TV and digital platforms. I also coordinated and filmed media days with Norwegian drivers, creating authentic, engaging material that connected with fans and aligned with F1’s global brand standards.
Challenge :
For the high-intensity F1 triple header, British, Spain and Austria GP, I created a campaign combining our studio host with race highlights to capture the scale and excitement of three back-to-back race weekends. I scripted, edited, and packaged the promos to work seamlessly across TV and social media, tailoring them for maximum fan engagement. Using the Sony FX3, along with Aladdin lighting and broadcast-quality audio, I delivered content that built momentum week to week and kept audiences tuned in for the entire stretch.