I took full ownership of the creative process — from ideation and pitching to copywriting, filming, editing, and publishing. All match footage was carefully researched and sourced through the Premier League content hub, ensuring every promo felt authentic and relevant to fans.

To keep up with the relentless pace of the Premier League season, I built and upheld a sustainable production workflow that met weekly deadlines without sacrificing creativity. The challenge was not just speed, but consistency — delivering promos that remained fresh, engaging, and share-worthy for a demanding audience.

Content was crafted for both TV broadcast and social media, adapting each piece to the platform for maximum impact. For media days and shoots, I operated with Sony FX3 and professional sound (boom & lav mics), capturing high-quality visuals and audio. For editing I used Adobe Premier Pro and After Effects.

Collaboration was key: I worked closely with the broadcast team to tailor messaging to the right audience and guided presenters to contribute with voiceovers and on-screen segments, creating a polished, professional finish.

Result: A series of promos that strengthened Viaplay’s Premier League coverage and contributed to fan excitement across the Nordic market.

In the video below you can see Premier League footage and other football league content in my monthly highlight promo